Why you should care
Because sounds this solid deserve to be listened to before they go from sort-of-holy writ to totally holy writ.
He’s like that strange guy you’re too nervous to talk to but you’re still so damn intrigued by. But he’s got some cool friends — including ScHoolboy Q, Kendrick Lamar and Jhené Aiko — making him one of the hottest hip-hop artists out there right now. His new album, These Days, is just one more feather in his cap. He keeps the intrigue going and keeps his skin thick to anything harsh you have to say. Listen up here.
Here’s one of the artists your kids will camp out for 10 years from now: SZA, the sole vocalist out of the mighty Top Dawg Entertainment record label has that “it” thing. Like a tone and texture that floats. Her voice is light enough to fly, but weighty in heavy emotion so that it grounds melody to the swirly sounds that have this loungy hip-hop scent. Her words sort of melt away in the grooves of each track to the point that you have to repeat the track to hear what she said. It’s that hypnotic. And she has pretty famous hair, too. Read the story here.
Rapper ScHoolboy Q doesn’t care for the media. Which is ironic, because the media friggin’ loves him. Q is sort of like the hip-hop version of Sesame Street’s Oscar the Grouch. Where Oscar is always in a garbage can, Q is always in a bucket hat. He is a former army brat and now loving father whose young daughter led him to evolve from a gangbanging hustler from the dead-end streets of South Central L.A. to a recording artist with a bright future — and he’s now one of the many favorite rappers coming out TDE. Q’s laid-back, roll-up-a-joint vibe has pulled listeners in, and he now holds the gaze of everyone. So we decided to let him rip. On OZY. Hear him talk yourself — and watch. Read the story here.