Breaking Big: How Ruth Zukerman Created a Fitness Empire

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Why you should care

The co-founder of SoulCycle and Flywheel is credited with the meteoric rise of indoor cycling. 

OZY Media’s third prime-time television show, Breaking Big, airs Fridays at 8.30 p.m. ET on PBS stations, and Facebook Watch. Join us as we explore the unexpected journeys to success of some of the world’s most influential stars.

So far, we’ve heard from Trevor Noah, host of The Daily Show, restaurateur Eddie Huang, actress Danai Jekesai Gurira and country music star Jason Aldean. This week, we turn the camera on Ruth Zukerman, co-founder of the fitness sensation that is Flywheel.

The popularity of indoor cycling has exploded over the last decade thanks to a few fitness entrepreneurs who’ve dedicated their lives to revolutionizing the way we exercise. Zukerman, who first founded SoulCycle in 2006 and Flywheel in 2010, is one of these trailblazers.

As a former dancer with a background in anatomy and physiology, Zukerman has long been passionate about exercise and movement. But when she first began taking spin classes, lightning struck. By combining cycling with carefully curated music and setting up in a dimly lit room with exercise bikes positioned in a circle, Zukerman created the Flywheel experience. The intimate setting offers more than just a workout; it serves up a cycle-loving community. 

Today, Zukerman continues to teach classes at Flywheel, which will open a new Denver location this month. She’s also focused on marketing Fly Anywhere, an at-home bike that uses Flywheel’s technology to track performance, and continues to change lives through the unique cycling experience she created. 


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