‘The Sky Has Fallen’ for New York’s Luxury Condo Market - OZY | A Modern Media Company


Even the wealthiest aren’t escaping the force of the coronavirus pandemic.

Frances Katzen, one of New York’s top luxury property brokers, had made a brisk start to the year. Then, the coronavirus struck.

Within weeks, Katzen saw $80 million in sales evaporate as the pandemic put the city on lockdown. She has since regained some of those, including a $20 million deal for a downtown penthouse that closed last week. But most buyers have fled.

“The sky has fallen,” says Katzen, a residential broker at real estate agent Douglas Elliman. “We’re there.” 

For New York developers, the dread is that a prolonged pandemic shutdown will not only scare away potential buyers but also prompt those who have already agreed to deals — but not yet closed them — to walk away. That, in turn, could cause lenders to seek recourse as developers fall behind sales milestones spelled out in their loan agreements. “There’s going to be a world of pain,” one New York developer predicts. 

There’s going to be a bunch of failed projects throughout New York.

Kevin Maloney, Property Markets Group

Others remain hopeful the pandemic will soon subside and the market will rebound with pent-up vigor later in the year. That may be a question of science more than real estate.

In the meantime, many typical buyers of luxury condominiums have themselves been hit by the market turmoil. One prospective buyer of a cooperative apartment on the Upper East Side had their offer rejected in recent days, according to several brokers, after their finances no longer satisfied the co-op board’s standards.

The virus hit just when New York’s luxury market appeared to be regaining its footing after a yearslong slump brought on by a glut of supply, as well as the disappearance of Chinese and Russian buyers due to geopolitical tensions. Developers were also grappling with an increase last year in the city’s so-called mansion tax, as well as other tax changes. Several lowered prices in the fourth quarter by 10 percent or more and activity shot up in the new year. 

The overall number of sales in Manhattan in February was 54 percent higher than a year ago, making it the strongest February since 2010, according to Core, a New York real estate agency.

But with March came the lockdown to curb the spread of the virus, with New York halting all but essential construction projects. It also banned property viewings. That restriction was subsequently lifted — although few agents or appraisers have shown much inclination to risk their health in the midst of a pandemic. If they have the means, many have left the city for second homes elsewhere.

“You’re not allowed to build and you’re not allowed to sell … so things are going great!” quips one property executive.

Garrett Derderian, author of the Core report, says sentiment is likely to deteriorate as gross domestic product and jobless numbers are reported in April and May. Ultimately, he says, the duration of the crisis would determine the extent of the damage — both to the real economy and the city’s property market: “It’s the million-dollar question: How long will this last?”

A few opportunistic buyers have braved the market in hopes of nabbing a bargain, according to Katzen. But many others have stayed away, she acknowledges. “People follow people,” she says, “and it doesn’t feel good to be spending money right now.” 

Woman in infinity pool rooftop with Manhattan skyline view.

The virus hit just when New York’s luxury market appeared to be regaining its footing after a yearslong slump brought on by a glut of supply.

Source Getty

For developers, who are typically highly leveraged, the inability to complete construction or close deals could spell doom: Sales contracts typically contain clauses that allow buyers to walk away with their deposits if a building has not been finished by a certain deadline. That is known as the “outside date,” and is enforced by the New York state attorney general. 

Even before the coronavirus pandemic, several New York luxury projects were years behind schedule. Shortages of labor and equipment created by the building boom slowed construction, as did the complexity of erecting the new generation of “super tall” towers that have reshaped the Manhattan skyline over the past decade.

One such project is 111 West 57th Street, where prices for the 46 units run from $17 million to more than $50 million. Barring an extension, its outside date is weeks away, according to people briefed on the matter.

“Just about any luxury condo in New York — whether it’s complete or almost complete or partly complete — it’s in the same boat right now: It’s frozen,” says Kevin Maloney, whose Property Markets Group is one of 111 West 57th’s developers.

Maloney, a veteran developer, has navigated the savings and loan crisis of the late 1980s and early 1990s, the 9/11 terror attacks and the 2008 financial crisis, among other market shocks. He believes that buyers, developers and lenders will eventually have to find common ground — but only after the full extent of the crisis has become clearer.

Even so, Maloney predicts there will be lasting damage: “There’s going to be a bunch of failed projects throughout New York.”

Just down the street from 111 West 57th is another super-tall building known as Central Park Tower that represents one of the city’s biggest luxury property bets. The tower boasts 179 units, which its developer, Extell Development, was struggling to sell even before the crisis, according to brokers.

Extell declined to comment on the pace of sales. Last week, it made a subtle but possibly telling move when it published some listings for the building on its website. Typically, such high-priced sales are handled privately.

“They’re getting desperate,” a broker says. 


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