The New + the Next
Cutting-edge trends, rising stars and big ideas.
It’s a classic. “I got a hot rod Ford and a two dollar bill,” Hank Williams sings, offering a breezy feel-good country song on the radio. You can almost feel the wind in your hair — windows down, beats a-blasting. While it might seem like a quintessentially American experience, it’s actually one shared around the world —
Can the NFL score big? The league is at a pivotal moment: its brand politicized, its audience shrunk by COVID and many of its stars retired. Football needs fresh stars to galvanize a new generation of sports fans — not just for the NFL, but for the networks spending $100 billion on games they hope