America’s largest retailer announced Friday that it will no longer sell e-cigarettes after its current inventory is gone. Walmart cited the “regulatory complexity” and “uncertainty” surrounding the vaping industry, which brands its products as a safer alternative to cigarettes. So far, however, there have been 530 cases of vaping-related lung illnesses, which eight people have died from.
Will the move hurt Walmart? The news has erased the company’s gains, but Walmart seems more interested in taking an ethical stance behind big issues. Already this year, the company has urged Congress to hike the minimum wage and vowed to stop selling ammunition for assault-style weapons.