The Presidential Daily Brief

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  1. Apple shutterstock 711401311

    Apple Undercuts Video-Streaming Rivals

    During its marquee product showcase yesterday, the Cupertino-based company not only unveiled a new three-camera iPhone, but announced its upcoming TV+ streaming service would cost only $4.99, taking aim at rivals like Netflix and Disney. What’s more, Apple could attract hundreds of millions of new subscribers by offering a free year of TV+ with the purchase of a new product. The company also bumped down the price of its most popular iPhone by $50.

    Why does it matter? With customers keeping phones longer due to high prices, subscription services will be a central part of Apple’s business model.

This story is part of The Presidential Daily Brief

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