Through a deal that’s expected to be announced today, the two companies are hoping to forge a more powerful player in the entertainment industry. If the merger goes through, broadcast giant CBS would receive key cable assets like Comedy Central, MTV and Nickelodeon, as well as the Paramount film and TV studios. Viacom CEO Bob Bakish would reportedly run the new entity.
Will that combination be enough to compete? With heavy-hitters like Apple, AT&T and Disney crowding the streaming market, some analysts say CBS and Viacom will need to continue merging with others to put up worthy fight.
Check out OZY’s Special Briefing on Apple’s new streaming strategy.