The reality star has unveiled her new line of shapewear under the brand Kimono and filed to trademark the name. But Kardashian’s garments have little in common with Japan’s elaborate, traditional, long-sleeved kimono, prompting backlash from those who believe using the name for skintight undergarments disrespects Japanese culture. They’ve taken to Twitter to express their anger and decry her “tool for making money” with the hashtag #KimOhNo.
Why was the name chosen? Kardashian hasn’t offered an explanation — but some suggest she’s simply appropriated the word since it includes her first name.
Read OZY’s profile of the woman behind Japan’s high-heeled rebellion.