Already well-established in China’s creative industry, digital tipping is making its way to the United States, OZY reports. Championed by a growing crop of startups, it ensures that content creators and service providers — whether musicians, gamers, podcasters or financial sector firms — are properly compensated. Founders of online tipping platforms say those who proactively reach out to fans could turn micropayments into big profits.
Is that a guarantee? Some experts suggest the U.S., where online consumption is more individualized, needs a cultural shift before creators see the kind of cash their Chinese counterparts currently enjoy.