This ‘Momtrepreneur’ Takes on Retail Copycats
By standing up to South African retail giant Woolworths, which she claimed copied the design of her company’s baby carriers, Shannon McLaughlin proved small businesses can defeat big checkbooks and expensive lawyers, OZY reports. Even before the controversy broke out, her firm, Ubuntu Baba, was becoming a popular brand — and now, in addition to growing her 12-employee business, McLaughlin is often invited to give talks on intellectual property.
Has Woolworths learned anything? The retailer pledged to improve training for employees and partners in its “values-based approach to the design and sourcing process.”