When Online Taunts Are Backed by Actual Fists
With a more connected world comes more opportunity to bring people together — to pummel each other into a bloody pulp. Fighters are increasingly turning to Wild West showdowns to demonstrate true grit, from taking on martial arts senseis to proving whether hapkido is better than jiu jitsu. While amateurs gain props on video sites like World Star Hip Hop, dojos earn free guerrilla marketing by taking on challengers. As long as somebody’s willing to take a beating, someone else will probably watch it online.