The Rise of the Bread Bros
Neglected since Americans began hating carbs in the 1990s, bread baking is back. This time, techies are eschewing old-fashioned artisanal methods, instead engineering their sourdough using custom ovens and home-ground flour, all the while monitoring the process from kneading to baking with laser thermometers. Meanwhile, they’re leavening their labors with the trappings of masculinity, digitally high-fiving over other dough bros’ creations. Despite their procedures being meticulously mapped out online, these disruptive chefs say baking helps them escape the artificial world of coding to awaken their primal human selves.