Facebook Launches Pop-Up Holiday Stores
They’re open for business. Yesterday the social media giant announced nine temporary retail shops featuring more than 100 online brands in Macy’s locations throughout the United States, including New York City, Atlanta, San Antonio and Seattle. Observers believe the stores, which will remain open until February, are Facebook’s attempt to test its retail mettle — especially as it enters the hardware market with devices like Oculus VR headsets and Portal video chat displays. It’s unclear whether those products will be available for sale at the pop-ups.