Who’s Winning the Midterms Marketing Data Race?
Forget the Russians. Data firms hired to help Republicans and Democrats target voters are taking cues from marketing’s most manipulative practices. So who’s winning the digital arms supremacy race? Barack Obama’s campaign exploited cable TV viewers’ profiles to great effect. But by 2016, Donald Trump’s campaign seemingly leaped ahead with help from Cambridge Analytica, mountains of data from Facebook, and “psychographic targeting” on social media. Now Democrats have some catching up to do. But with new and more advanced political targeting, where is the line between information and manipulation?