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    Comcast and Fox Face Off for Sky

    The trans-Atlantic bidding war between the U.S. cable group and Rupert Murdoch’s 21st Century Fox for control of European pay-TV giant Sky escalated further yesterday, after Comcast rapidly countered Fox’s latest offer. Comcast’s new $19.50-per-share bid was 5 percent higher than Fox’s, and 18 percent more than its own offer earlier in the day. The dramatic exchange occurred as the heads of Comcast, Fox and Disney — which is separately eyeing most of Murdoch’s entertainment properties — meet in Idaho for a global media conference.

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