The Presidential Daily Brief

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    Real Estate Developers Take Initiative to Tackle Homelessness

    Home is where the help is. A small but growing movement among socially conscious developers is using profits from market-rate apartments to support low-rent properties, removing the need for public subsidies and shattering the negative stigma surrounding affordable housing. Supporters believe it’s a novel way to combat homelessness, as well as ease the process of gentrification — since affluent residents would provide their low-rent neighbors with more opportunities, instead of simply replacing them. One developer calls it “gentlefication.”

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