The Presidential Daily Brief

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    Fighting Fires: Elon Musk Is Brave and Brilliant

    Fires, leaks and legal and production issues have posed potential setbacks, but Tesla’s brave and brilliant leader knows how to keep his team on side. If I was charged with leading his marketing, I’d tell Elon Musk to always stay true to his authenticity and mission, which is to disrupt the automotive and energy industries. As a Detroiter, I prefer a bit of gas in my engine, but I can respect the engineering and design that defines Tesla as a brand. He’s pushing us to adopt alternative fuels, which is what the world needs.

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