The Presidential Daily Brief

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    Ride-Hailing App Lyfts Its Pay Game  

    The pink-hued Uber competitor has revved up its revenue model with plans for monthly subscriptions. One of the original disrupters in this industry, Lyft is adopting a Netflix-like approach in a bid to beat its rivals. For $199 a month, subscribers could get up to 30 rides — a smart move for building brand loyalty. Lyft is also trying to pull ahead by entering the self-driving car market and has just announced a partnership with auto parts producer Magna.

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