Ben & Jerry’s Turns to Blockchain to Stay Carbon-Conscious
You gotta give ’em credit. The popular ice cream brand is using blockchain technology to buy carbon credits — digital tokens that go to renewable energy projects — to offset every scoop the company sells. For each cone, Ben & Jerry’s pays one penny to a cause that counterbalances the carbon it contains, whether through planting trees or building wind farms. Working with an environmental tech firm, the ice cream maker is hoping to bring the carbon credit idea, previously restricted to industrial-scale purchases, to everyday commerce.