The Presidential Daily Brief

intriguing

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    Las Vegas Isn’t Shaking Its New Identity

    When a 64-year-old retiree opened fire from a 32nd floor window of the Mandalay Bay Casino last October, killing 58 and injuring 851, he also savaged a brand. With the speed of first responders, city marketing departments made a change from “What Happens Here, Stays Here” to “Vegas Strong.” But that reminder of the city’s grim national status is incongruous in a place built upon catering to the world’s weaknesses. Now, as the bars and casinos fill up again, Las Vegas denizens wonder if their home will ever regain its carefree vibe.

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