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    Netflix Faces Challenges Over Global Content

    They’re playing to the crowd. With more than half of subscribers now based outside the U.S., the popular streaming service increasingly has to consider non-English-speakers’ interests and preferences. Research on the quality of subtitles and voice-overs uncovered some odd quirks: For example, Polish viewers prefer lektoring, where one man reads all the dialogue aloud in a monotone, to dubbing. Meanwhile, Netflix suffered a blow in its quest for industry legitimacy: Its films have been barred from competing in May’s Cannes Film Festival, though two were allowed last year.

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