The Presidential Daily Brief

intriguing

  1. Bollywood

    Bollywood Tries to Keep Up With Its Audience

    Jai no. Normally successful Bollywood films, relying on big stars and huge dance numbers, had a tough 2017. And industry insiders say it wasn’t simply an off-year: Big-budget flicks are increasingly competing with smaller, critically acclaimed offerings or regional-language fare as people’s tastes change in India and abroad. American films are also making inroads, with blockbusters like Thor: Ragnarok filling Indian theaters. And to keep up, the business is starting to rely on less ostentatious films, to focus on streaming and favor content over the bottom line.

This story is part of The Presidential Daily Brief

view full edition