It’s the best of times — if you’re not an IRL retailer. The year’s been hard for U.S. stores, which hope today’s feeding frenzy will save them. On the bright side, holiday gift-buyers are projected to spend $967 apiece, up 3 percent over 2016. At the same time, the majority of them will be dropping most of that money online, starting on their smartphones while still digesting their turkey. But polls suggest only 35 percent — compared to 59 percent in 2015 — plan to hit the stores on Black Friday.