Unlike Netflix, Amazon Is Coming to a Theater Near You
It’s not disruption, it’s delivery. While Netflix has gained a reputation as online cinema’s future, with a plethora of in-house films, Amazon’s road to movie production is more conventional — old-fashioned, even. It favors auteurs and small production partners, while releasing films in actual theaters to gain legitimacy with a moviegoing public that still savors the popcorn-and-Raisinets ritual. It’s a windfall for indie luminaries Gus Van Sant and Woody Allen, and all seemingly in pursuit of customers choosing express package service with a side of streaming.