Plastic Surgery Social Networks Put a New Face on Doctors
How do you prove you’re a cut above? Increasingly, plastic surgeons are turning to websites like RealSelf, which raked in $20 million in 2015 for its collection of medical Q&As, before-and-after photos and Yelp-style reviews of surgical practices. Doctors use it to attract business and give consumers — the majority of whom say they depend on reviews to choose a surgeon — some confidence. While some plastic surgeons worry about the misinformation that’s available online, many have accepted that not logging on isn’t a viable option.