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    Restaurateur Chooses Right Side of History With Name Change

    What’s in a name? For a restaurant, the name and concept can be everything — and changing a name can be costly. But celebrity chef Tom Colicchio decided to take the risk to separate himself and his brand from a name with historically racist connotations. When Colicchio’s newest restaurant, Fowler & Wells, opened last fall, the name echoed that of a scientific institute whose founders propagated racist ideas. I applaud Colicchio and his team for choosing to change the name to Temple Court once they’d discovered what lay beneath the original designation. 

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