One down, thousands to go. Founder and CEO Elon Musk took to Twitter to show off photos of the first Model 3 off the production line: his own. Priced at $35,000, the hotly anticipated Model 3 marks the company’s first attempt at targeting the wider consumer market. An estimated 400,000 are thought to have been reserved, although no official numbers have been released. Fears over production delays have been assuaged somewhat by the announcement, and Tesla says it hopes to produce 20,000 Model 3 vehicles per month by December.