Want to Quit Smoking? Move to Sweden
Cold turkey isn’t the only way. Sweden’s rate of smoking is Europe’s lowest, and experts credit the reduction not to shame but to alternatives. Since the 1990s, “snus,” smokeless tobacco pouches, have been sold more widely than cigarettes. By 2014, Sweden posted the lowest lung cancer death rate among men in all of Europe, and today only 5 percent of Swedes smoke daily, while 15 percent use snus. But critics argue that quitting nicotine altogether is the safest option, and the U.S. and EU still have strict restrictions on smokeless tobacco.