The Presidential Daily Brief


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    Mexican Candidate Goes Viral Over Hashtag

    Maybe it’s a post-modern campaign. Gubernatorial candidate Javier Zapata’s campaign has gone viral thanks to billboards that feature his name and mustachioed face next to the campaign hashtag #hashtagcampaña, which translates to #campaignhashtag. Zapata — whose previous hashtag was #PorMisBigotes, or “because of my mustache” — claims the slogan was a purposeful choice to reflect his closeness to “ordinary people” rather than campaign consultants. Nevertheless, it’s been widely ridiculed on social media, with even the official Netflix Latin America twitter account using it to promote House of Cards.

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