Say cheese. The newest craze in the world of selfies? Next-generation selfie booths, which companies are adding to build customer engagement in-store. Step up to a backdrop, strike a pose and post. One of our core values at Warby Parker is to inject fun into everything we do, so when we opened our 50th store, in Los Angeles, we included a green room. Inside, customers can shoot a 15-second video of themselves floating through space or being chased by a shark. It’s a way to create something fun and different. Something special.