The Presidential Daily Brief

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    Fashion Fights E-Commerce With Futuristic Tech

    Our selection process is evolving. More fashion retailers are looking to integrate consumer-facing tech into their shops, hoping retail experiences built around in-house gadgetry can engage shoppers and keep brick-and-mortar businesses alive. From the boutique with touchscreen interactions for introvert-friendly changing rooms to North Face’s VR headsets that place customers in Yosemite National Park, what may sound gimmicky is having a real impact. So while e-commerce is still on the rise, physical stores certainly aren’t giving up the fight for consumer cash.

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