The Presidential Daily Brief


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    Diverse Audiences Grooving on Black TV Shows

    They’re being judged by the content and their characters. A new Nielsen study has revealed that non-Black viewers make up more than 50 percent of the average audience for shows with mostly Black casts like Black-ish, How To Get Away With Murder and Atlanta. It’s a departure from past trends, when few shows with Black casts saw audience crossover, and those that did weren’t nearly as sharp or political as the current crop. Nielsen’s Andrew McCaskill notes that this could push diversity on TV — and push advertisers toward Black shows.

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