The Presidential Daily Brief

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    Supplying the Niche in Latin America

    In this business, it is personal. In Latin America, a “one-size-fits-all” attitude has long dominated the market, leaving those who need bigger clothes, wheelchair access or gluten-free breakfast out of luck. Now, new products are beginning to change the old supply-demand models: Sales of products designed for specialty diets rose 78 percent between 2010 and 2015, bucking trends in otherwise stagnating economies. Left-handed stationery stores, wheelchair-friendly transport and plus-size fashion outlets are all finding their place with consumers.

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