“Ivanka has been treated so unfairly by @Nordstrom,” President Trump tweeted yesterday, rebuking the department store for dropping his daughter’s products. While Nordstrom’s shares initially suffered, they shot up 4 percent by the end of the day. The president has made a habit of tweeting about companies, but critics are lambasting this tweet as unethical for influencing his family’s business interests. Senior adviser to Trump, Kellyanne Conway, has been “counseled,” the White House says, after promoting Ivanka’s line during a TV interview this morning. As T.J. Maxx and Marshalls also stop showcasing Trump merchandise, more businesses are being forced to consider whether breaking with the Trump name will help or hinder the bottom line.