Golf in South Korea Is All the Fashion
The fairway is their runway. South Korea spends $13 billion a year on golf — trailing only the U.S. and Japan — and much of that dough goes to carefully crafted outfits. With bright colors and big logos, “golf casual” is a break from the country’s drab office culture. Golf fans (an estimated 10 percent of the population) are inspired by pro tours where Koreans thrive — particularly the LPGA, which has already launched six stores to capitalize on its fashion icons and plans to open 100 more by 2019.