The Presidential Daily Brief

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    DirecTV Bundle Boasts 24-Hour ‘Taylor Swift NOW!’ Channel

    This sick beat plays all night. AT&T is making a big push into streaming with the debut of DirecTV Now, and a channel devoted to the megastar singer — featuring Swift’s concerts, special events and behind-the-scenes footage — is designed to build buzz for a set of streaming bundles launching Wednesday. The company’s going after the 20 million households that don’t subscribe to paid TV, starting with cheap, bare-bones offerings — nonstop Tay-Tay aside — aimed at customers who don’t want to commit.

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