AT&T Undercuts Cable With Discounted Streaming Bundle
The price war has arrived. As it seeks to build public goodwill for its $85.4 billion merger with Time Warner, AT&T is set to offer a $35 per month streaming package of 100-plus channels. It’s a blow to cable giant Comcast and represents the latest shift in the war for America’s screens, with the classic cable TV bundle breaking up in favor of individual streaming services. The new DirecTV Now product will be available over landline internet and 5G connections, which AT&T aims to roll out in 2018.