Got milk? Originally native to Mexico, chili peppers have become a global sensation, with hot sauce consumption skyrocketing and adventurous eaters on YouTube pushing past pain thresholds with chilis that defy the Scoville heat scale. But why? Macho pepper competitions aside, it might actually be a form of masochism. The chili isn’t genuinely harmful, but it is a triumph of mind over body to ingest something that causes such discomfort. Just be warned: Excessive hot pepper consumption makes other foods taste bland, prompting devotees to ratchet up the dose to feel the burn.