Americans Lose Their Taste for Orange Juice
Orange you glad you’re not a citrus producer? American orange juice sales have dropped 13 percent since 2012. It’s a pattern for popular beverages: soft drinks and skim milk have also taken their turns falling out of favor. But orange juice’s decline, which many blame on consumers’ realizing juice isn’t very healthy after all, is making particular waves, with Florida looking set for its smallest orange harvest in 52 years. Meanwhile, other drinks — the kind you sip — like craft beers and Starbucks’ Pumpkin Spice Lattes, are experiencing frothy growth.
