WhatsApp to Share User Data With Facebook
What don’t they know? Though it’s prized for protecting privacy with end-to-end encryption, WhatsApp is now set to turn over users’ phone numbers to Facebook, which bought the messaging service in 2014. Facebook and partners such as Instagram will be able to use the info for ad targeting, unless WhatsApp users tick the opt-out box. WhatsApp dropped its $1 subscription fee in January and has to earn its keep somehow — but data sharing could prompt FTC sanctions if the opt-out procedure elicits too many confused emojis.