Kardashians’ Instagram Posts May Be Breaking Advertising Law
Is there a filter called Shill? Social media posts are required to acknowledge paid endorsements. But a watchdog group found that law wasn’t being obeyed on more than 100 Instagram posts from Kim Kardashian West and other members of her social media-savvy reality TV family, with online musings and photos flacking brands such as Calvin Klein and Estée Lauder. Truth in Advertising says it will file a complaint with the Federal Trade Commission today if the posts aren’t altered, though the agency’s policy dictates “education” rather than fines for a first offense.