Churches Turn to Facebook Live to Widen Reach
The Lord works in mysterious ways. A growing number of churches and religious leaders are using the social media giant’s live video streaming service to share the spirit with remote worshipers. More than 70 percent of churches are now on Facebook, as organized religion tries to reverse an attendance slide. But don’t confuse the broadcasts — which are community based and narrowly targeted — for televangelism. And while there’s concern about the missing human contact needed for a religious community, being a “friend of Jesus” is taking on a whole new meaning.