The Presidential Daily Brief

Intriguing

  1. Ugly fruit

    Ugly Fruits and Veggies Have Found Their Champion

    Don’t discriminate. One man is out to prove that good food needn’t look perfect. While many go hungry, 26 percent of U.S. produce never makes it off the farm — mostly because it doesn’t meet aesthetic standards. The result is an alarming amount of waste — Americans chuck even more at home, bringing the total discarded to 40 percent. Jordan Figueiredo, a California-based waste management specialist, is using humor, like images of a carrot resembling an arms-crossed rapper and #DemandUgly, to urge stores to promote imperfect produce and save tons of food.

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