Don’t discriminate. One man is out to prove that good food needn’t look perfect. While many go hungry, 26 percent of U.S. produce never makes it off the farm — mostly because it doesn’t meet aesthetic standards. The result is an alarming amount of waste — Americans chuck even more at home, bringing the total discarded to 40 percent. Jordan Figueiredo, a California-based waste management specialist, is using humor, like images of a carrot resembling an arms-crossed rapper and #DemandUgly, to urge stores to promote imperfect produce and save tons of food.