Neuroscience Is Taking Marketing to the Next Level
We’re one step closer to telepathy. Gone are the days of focus groups to figure out what makes marketing campaigns tick: Scientists are now gathering data on brain activity to create cutting-edge advertising. Research has found some surprising consumer trends in the past few years, including a decreased average attention span for ad campaigns — it’s now about eight seconds — and Apple fans’ preference for solution-based ads over humor. But the ethical implications of neuromarketing have left many hesitant about the benefits of reading consumers’ minds.