The Presidential Daily Brief

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  1. Brain scan

    Neuroscience Is Taking Marketing to the Next Level

    We’re one step closer to telepathy. Gone are the days of focus groups to figure out what makes marketing campaigns tick: Scientists are now gathering data on brain activity to create cutting-edge advertising. Research has found some surprising consumer trends in the past few years, including a decreased average attention span for ad campaigns — it’s now about eight seconds — and Apple fans’ preference for solution-based ads over humor. But the ethical implications of neuromarketing have left many hesitant about the benefits of reading consumers’ minds.

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