The Presidential Daily Brief

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    Doctors’ Conference Tweets Leak $7.7 Billion Secret

    Delete your account. The American Diabetes Association gave hundreds, perhaps thousands, of conference attendees a look at data on new diabetes treatment Victoza before its public release — under condition that they not tweet about it. Naturally, tweets started flying within minutes, giving investors an early heads-up about the positive but somewhat underwhelming trial results. The drug’s manufacturer, Denmark’s Novo Nordsik A/S, took a $7.7 billion hit in the market on Tuesday as a result, and now the medical community is weighing whether information embargoes might be the cure.

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