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    Twitter Re-Brands Itself As News Platform

    What’s blue and white and read all over? After a rough financial week and ongoing concerns over stalled growth, the microblogging platform changed its categorization in the iTunes store from “social network” to “news.” The seemingly minor switch gave the app a huge boost as it exited the competitive realm of titans like Facebook and WhatsApp, instead vaulting to first place in its new category. Twitter hopes the higher ranking will entice new iPhone users to download the app, which could make investors happy when next quarter’s results come in.

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