The Presidential Daily Brief

intriguing

  1. People crowd into an internet cafe in China.

    Global Gaming Takes on New Frontier: China

    It’s a new Silk Road. Asian products have long headed west, but U.S.-based app and console game makers have only recently started adapting their products to sell overseas. China’s 366 million mobile gamers — more than the entire U.S. population — are in particularly high demand. Localization is a costly process that sometimes backfires, but when it succeeds, it offers a bonanza for developers. It’s giving rise to firms like Boston-based Oniix Mobile, which helps with translation, distribution patterns and more, so that in the digital arena, at least, East and West can meet.

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