It’s a bra-nanza. Women on the subcontinent are shaking off the chains of beige and leaning in “with a side of lace and polka dots,” writes OZY’s Sanjena Sathian. E-commerce startups like Zivame, Clovia and PrettySecrets are helping sex-positive young women with income to spare become more daring with lacy underthings, while tapping into the country’s $23 billion online shopping industry. The next step? Getting Indians over their lingering preference for brick-and-mortar retail — or just opening physical stores, like Zivame has for fittings.