You can’t knock them off their game. NFL loyalty remains strong even as fans lose faith in religion, government and family. Under an ever-darkening cloud of traumatic brain injuries, declining youth participation and lawsuits, the league continues to enjoy record ratings for events like this weekend’s Super Bowl, while raking in a whopping $12.4 billion last year, nearly double that of a decade ago. Owners call the shots, but the buck stops with commissioner Roger Goodell, backed by high-powered Washington, D.C.-politicos and lobbyists. Despite being a magnet for criticism, Goodell is earning his ring.