Uber Tests Helicopter Service
Get to the chopper! The ride-sharing leader is partnering with aerospace giant Airbus to offer on-demand helicopter rides at this month’s Sundance Film Festival in Utah, helping filmgoers traverse the frozen terrain. Uber’s dabbled with helicopter lifts before, and the price tags were several hundred dollars at the minimum. If this flies, an aerial option may be added to the company’s growing list of services like boat rides and food delivery. But there’s already competition from startup Blade, which has funding from Google CEO Eric Schmidt to help it take off.